Mazda is reinventing its entire design theme for its future vehicles and, with the recently unveiled Shinari concept, will mark a new chapter in the Japanese automaker’s design history.
Sleeker, sexier, and totally more aggressive than any design they’ve ever come out with, the Kodo: Soul of Motion design language was born out of a collaboration among Mazda’s studios in Japan, Germany, and the US.
According to Ikuo Madea, head of Mazda’s design division, the Kodo: Soul of Motion theme is a step in a new direction for the company, one that would, in Maeda’s own words, “play in the same group as BMW and Audi”.
“This design will lead to the next generation of Mazda design and will lead to other elements,” he adds.
While it may still be a little premature for Mazda to throw the gauntlet down on the likes of Audi and BMW, we applaud the Japanese automaker’s aggressive approach with the new design theme. In the video, you can see exactly what kind of prospective vehicles the manufacturer has played around with under the new concept.
And if the Shinari concept, which they released recently in Milan, is an indication of things to come, then consider our curiosities piqued by the possibilities of this new Kodo: Soul of Motion design language.
Underground Racing will unveil a Lamborghini Murcielago LP670-4 Super Veloce Twin Turbo at the upcoming Paris Auto Show. And this is the first video that, unfortunately, reveals next to nothing from the car, but that proves the upgraded Lamborghini will be fast as hell! Under the hood there will be no less than 1100 HP that, when powered with racing fuel, can get 1300hp!
Underground Racing’s Murcielago won’t be the only supercar attending the party as Lamborghini has already stated that the next and last Murcielago will also be making its appearance known at the Paris Auto Show. The Lamborghini Murcielago LP 670-4 SuperVeloce will be the last version of the Murcielago built, but it’s also going to be the most powerful Murcielago ever. With 670 hp and a weight reduction of 220 lbs, the LP 670-4 SV makes the 0 to 60 mph sprint in 3.2 seconds and can hit a top speed of 212 mph. This is shaping up to be an extraordinary show!
AP – Thursday marks the kickoff of the 2010 NFL season, and along with it, a renewed interest in fantasy leagues and video games that let Monday-morning quarterbacks feel as if they’re part of the action.
We’re curious to know if at any point before the driver of this BMW X5 decided to turn his SUV into a Dukes of Hazzard stunt car did he honestly think that he could successfully complete an airborne barrel roll without doing his car – and himself – any harm.
We’re wondering that because we can’t, for the life of us, comprehend how he could honestly think of pulling it off given the girth of the SUV he was driving. Then again, crazy nut jobs do crazy things and this guy certainly qualifies for somebody who’s got a few loose bolts in his head that certainly need a lot of tightening.
That being said, we still enjoyed watching the video – we do hope the driver didn’t suffer any injuries – only because idiotic stunts like this remind us that performing stunts with your own car usually doesn’t end well for all parties involved.
We have to admit; this is one of the coolest commercials we’ve seen in quite a while. Of course, when it comes to car commercials, no brand comes out with better pieces than Mercedes-Benz.
“It’s the universal gesture, a way of telling the world you ‘did it’ without saying a word,” the narrator of this commercial says. And to prove his point, we’re treated to clips of people – some famous, some not so – raising their arms in a sign of victory and triumph. Yep, there’s Dr. Martin Luther King Jr., Muhammad Ali, Michelle Kwan, and Roger Federer raising their arms in sheer joy.
Then, the video cuts to the Mercedes SLS AMG opening its gullwing doors. You don’t need to be Einstein to figure out what the symbolism behind that is.
On the surface, this comparison seems like it wasn’t thought out all the way through. For starters, the two cars belong to two different markets. One is a German marquee brand recognized as one of the most sought-after automakers in the world while the other is an American original that’s more of the everyday brand.
But for the purposes of comparison, here we are. Auto Express took it upon themselves to undergo a comparison test between a Porsche Boxster and a Ford Focus RS. In fairness to these guys, the whole point of the comparison test wasn’t focused so much on the car’s engine performance and styling points, but more so on which car should get you the most bang for your buck. Over in the UK, both cars come out with pretty similar price tags so, as far as Auto Express is concerned, choosing between the two boils down to preference. By numbers alone, if you’re looking for a car with more ponies in it, then the Focus RS is the way to go. But if you’re more interested in which car is lighter, then the Boxster is the one for you.
Here’s an amazing video featuring some of WRC’s most dramatic moments, including Carlos Sainz, Colin McRae, Marcus Gronholm, Tommi Makinen and Sebastien Loeb. WRC fans out there, hold your breath, this is a video you should definitely watch!
Sunny or rain, asphalt or sand, this all make WRC more fun. Maximum concentration, perfect cornering, but it is all about how do you finish the race, most preferable alive, both you and your car.
This video is all about this moments, and of course the words can’t express the same thing as the video, so you suggest you watch it, it surely worth! By the way, be sure to turn up your volume, the background music is also amazing! And combined with the images from the video, we sure have a perfect 4 minutes show! Enjoy!
Here in the US, we know this car as the Honda Fit, but in other parts of the world, it goes by another moniker; ‘the Honda Jazz’.
In Australia, the Jazz is currently in the middle of a hilarious promotional campaign called ‘Jazz Packing’. It’ hilarious because we watched the set of videos the campaign has released and we couldn’t stop our eyes from getting teary-eyed from all the hysterical laughing.
Basically, the ads were made to show exactly how versatile the Jazz really is. It’s got loads of room on the interior, it’s got 10 cup holders – that’s right, 10! – and it’s a practical ride for just about anybody, even if you’re a bodybuilder, a rapper, a hipster, and, of course, a ninja.
Check out these four hilarious ads and be sure to adhere our warnings that there will be massive loads of skimpy Speedos, “mystical” windows, tied-up pirates, and a reference to Haruki Murakami. We’re not making this stuff up.
Want to drive like some of the hottest Scuderia Ferrari drivers? Here’s your chance! Ferrari has unveiled the official trailer for their Virtual Academy – an online simulation racing game. With the Ferrari Virtual Academy, Ferrari fans from all over the world can hop into their computer chair and take the same laps as Felipe Massa, Fernando Alonso, and Giancarlo Fisichella, while also being privy to their racing line and driving technique secrets! Drive the fastest amongst all of the fellow Ferrari fans in the worldwide online tournament and you could be one of the weekly winners that will be awarded official Ferrari products. Better yet, if at the end of the Trofeo, you are within the top five fastest drivers, then you will be headed to the heart of Ferrari! That’s right, Ferrari will be sending you to Maranello to walk through the gates in Fiorano and participate in the exclusive Ferrari Driver Academy course with exceptional tutors from the Scuderia.
Drive around in some of the most famous tracks like the Fiorano, Mugello, and Nurburgring that have been digitally recreated with Laser Scan and Motion Capture. Master the laps and increase your speed because you may be one of the lucky five that will get the chance of a lifetime!
The game will be available for download starting September 9th.
It’s already been about two weeks since the Pebble Beach Concours has ended and we are still receiving news from the event. Earlier today, we heard that the Ferrari 599 Roadster made a secret appearance at the Concours, and now we receive a video of the McLaren MP4-12C at the event as well. The video shows the interior and exterior of the car, as well as s Start UP followed by some driving and light revving.
The supercar is powered by a twin-turbo 3.8-liter V8 engine producing around 600 horsepower and 433 lb-ft of torque. The engine is coupled to a McLaren seven speed Seamless Shift dual clutch gearbox (SSG). It sprints from 0 to 60 mph in less than 3.5 seconds and can hit a top speed of more than 200mph. The McLaren MP4-12C will go on sale in the summer of 2011 with prices starting between $225,000 and $250,000.
